Reach the Hard-to-Reach—Quickly and Accurately
Need high-quality data from a geographically dispersed or B2B audience? Computer-Assisted Telephone Interviewing (CATI) provides the perfect balance of personal engagement and process efficiency. Our state-of-the-art CATI lab pairs experienced interviewers with smart routing software that enforces skip logic, quota control and live quality monitoring.
Each call follows a scripted flow that adapts to respondent answers, ensuring consistency and reducing survey fatigue. Supervisors listen in, coach in real time and flag anomalies instantly. With call recordings, instant data capture and automated coding, results are ready for analysis within hours—not days.
Good telephone interviewing is equal parts human rapport and digital precision—CATI gives you both.
Why Choose CATI?
- Rapid Turnaround – collect thousands of completes in days for crisis polls or campaign trackers.
- Representative Sampling – random-digit dialling, list matching and real-time quota checks guarantee coverage.
- Complex Logic – branching, rotations and rating-scale piping handled flawlessly by the system.
- Cost Efficiency – eliminate travel and venue costs compared with in-person interviews.
- Live Dashboard – monitor field progress, response rates and KPIs 24/7.
- Data Integrity – instant validation rules reduce keying errors, while recordings enable post-hoc auditing.
Ideal for customer-satisfaction trackers, policy opinion polls, B2B decision-maker studies and hard-to-reach demographics, CATI gets robust answers when speed, accuracy and scope all matter.
