Hear the Story Behind the Stats
Surveys tell you what people think; focus groups reveal why. Our Structured Focus-Group service uncovers motivations, emotions and language that numbers alone cannot capture. We design a tight discussion guide aligned to your objectives, recruit homogenous participants, and deploy senior moderators trained in psychology and discourse analysis. Sessions—on-site or virtual—encourage safe, lively debate that surfaces hidden needs, fresh ideas and unstated barriers to adoption.
Every word is audio- or video-recorded, transcribed and coded using NVivo. We extract themes, sentiment and verbatim quotes that bring personas to life. Insights feed hypothesis building, creative briefs, message testing and product road-mapping, ensuring subsequent quantitative research asks the right questions.
If you only count answers, you miss the stories that make them meaningful.
Service Highlights
- Bespoke Discussion Guide – grounded in behavioural-science probing techniques.
- Targeted Recruitment – demographic, psychographic or B2B criteria with screener validation.
- Immersive Environment – observation room, live streaming and real-time polling for stakeholders.
- Rapid Debrief – top-line findings within 48 h; full thematic report in ten business days.
- Stimulus & Prototype Testing – evaluate concepts, visuals or UX flows on the spot.
- Insight-to-Action Workshop – convert rich narratives into concrete product, UX or comms decisions.
Leverage the power of dialogue to see your brand, service or policy through the eyes of those who matter most.
